Empowering Conscious Trade Between Europe
& Asia
At HEXYN, we connect authentic European lifestyle brands with Asian buyers who seek quality, sustainability, and meaning. Our mission is to build a healthier, more conscious trade ecosystem — one that elevates craftsmanship, prevents overproduction, and creates opportunities for brands to expand with confidence.
Meet Our Founder
Michelle Hsu, founder of HEXYN, was born and raised in Taiwan, where she saw markets dominated by mass production, over-consumption, and unhealthy competition — practices that harmed both businesses and the environment. These experiences revealed the urgent need for a more conscious approach to global trade.
Her journey to France introduced her to a culture rooted in craftsmanship, authenticity, and meaningful creation. France became her second home and inspired her to connect these values with Asia’s growing demand for quality and sustainability.
HEXYN was created to give voice and visibility to European lifestyle brands — built on meaningful stories, thoughtful design, and sustainability, yet often lacking the resources or cultural guidance to expand internationally.
Her vision is simple yet powerful: to reshape cross-border trade into a healthier, more conscious, and mutually rewarding ecosystem.
Today, HEXYN acts as a partner for both brands and buyers — helping European brands enter Asia with clarity and cultural sensitivity, and enabling growth that is sustainable and true to each brand’s essence.
HEXYN’s next chapter is to evolve into a platform for meaningful business connections — making this ecosystem even more accessible and impactful.
